Paid Media
Managed campaigns across Meta Ads and TikTok Ads.
CASE STUDY · DIGITAL MARKETING
VytalHealth MX
Digital Marketing, Paid Media & Sales
A cross-functional digital marketing experience combining paid acquisition, creative strategy, SEO, product research, and sales-focused customer experience.
- ROLE
- Digital Marketing & E-commerce
- INDUSTRY
- Health & Beauty products
- CHANNELS
- Meta Ads · TikTok Ads · SEO
THE CHALLENGE
From Product Visibility to Sales
VytalHealth MX needed to strengthen the digital and local presence of its health and beauty products while generating sales through digital channels and supporting local, national, and international customers.
MY ROLE
An End-to-End Marketing Role
A combination of marketing execution, creative production, acquisition, SEO, product research, and customer experience — working with several products, primarily in health and fitness.
Creative Strategy
Developed concepts, sales angles, copy, static creatives, and video creatives.
Creative Evaluation
Reviewed externally produced video content and evaluated its suitability for campaign use.
Product Research
Researched products to identify stronger sales approaches and positioning.
SEO
Optimized images, videos, and URLs to support organic visibility.
Customer Experience
Supported customers with a sales-focused approach across local, national, and international markets.
STRATEGY & EXECUTION
How I Approached Growth
01
PRODUCT RESEARCH
Understand the product, its audience, and potential sales angles.
02
CREATIVE DEVELOPMENT
Translate product opportunities into concepts, messaging, static creatives, and video content.
03
PAID ACQUISITION
Launch and manage campaigns through Meta Ads and TikTok Ads.
04
ANALYSIS & OPTIMIZATION
Review campaign metrics, evaluate performance, and identify opportunities for improvement.
CREATIVE & CAMPAIGN WORK
Creative-Driven Acquisition
Static Creative
Video Creative
Sales Angles
Ad Copy
Creative Evaluation
Original campaign assets cannot be publicly displayed due to company privacy policies.
SEO
SEO & Organic Visibility
Alongside paid acquisition, I supported organic visibility through optimization of images, videos, and URLs across the company's digital properties.
●Image Optimization
●Video Optimization
●URL Optimization
SALES & CUSTOMER EXPERIENCE
Marketing With a Sales Mindset
Customer interaction was part of the marketing process. I supported sales-focused customer service across local, national, and international markets, using direct customer feedback to better understand needs, objections, and opportunities.
Customer Understanding
Sales
Marketing Optimization
BUSINESS IMPACT
Business Impact
Local Market Presence
Product Sales
Website Traffic
Subscription Growth
The project contributed to stronger local market presence, product sales, increased brand visibility, higher website traffic, and subscription growth.
CONFIDENTIALITY
Due to company privacy policies, internal performance data, customer information, campaign dashboards, and original project assets cannot be publicly displayed. This case study therefore focuses on the strategy, responsibilities, execution, and business impact of the work.
“Marketing performance is not only about the campaign. It starts with understanding the product, the customer, and the opportunity.”