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Atrendy

CASE STUDY · 2023 – PRESENT

Atrendy logo

E-commerce Growth & Paid Media

An e-commerce project focused on identifying product opportunities, strengthening the brand, building conversion-focused Shopify experiences, and driving traffic and sales through paid media.

  • E-commerce
  • Digital Marketing
  • Paid Media
  • Shopify
  • Meta Ads
  • TikTok Ads
  • SEO
  • Creative Strategy
  • Conversion Optimization

OVERVIEW

Trending products, validated for Colombia

Atrendy is an e-commerce company focused on trending products and opportunities identified through international market research.

  • Strengthen the Atrendy brand
  • Generate traffic
  • Drive e-commerce conversions

My work covered the marketing process from product opportunity research through e-commerce implementation, creative strategy, paid acquisition, SEO, and performance analysis.

MY ROLE & RESPONSIBILITY

Owned key marketing decisions across the product validation and acquisition process, from identifying product opportunities to developing the e-commerce experience, defining creative angles, launching paid campaigns, and analyzing performance.

  • • Product research and opportunity analysis
  • • Product selection and validation
  • • Branding and visual identity
  • • Shopify store development
  • • Landing page development
  • • Product page optimization
  • • Creative strategy and direction
  • • Buyer persona research
  • • Customer problem and desire research
  • • Sales angle development
  • • Video scriptwriting
  • • Creative production direction
  • • Meta Ads campaign management
  • • TikTok Ads campaign management
  • • Campaign analysis and optimization
  • • On-page SEO
  • • Conversion-focused content optimization

I wrote the scripts and directed creative production; final creative assets were produced by other team members.

PRODUCT RESEARCH & VALIDATION

From international trends to validated products

  1. International Trends
  2. Market Opportunity
  3. Product Research
  4. Demand & Need Analysis
  5. Profitability Evaluation
  6. Product Validation

Product opportunities were identified by researching international markets and trending products that had demonstrated demand in other regions but had limited or no presence in the Colombian market.

Products were evaluated based on market opportunity, potential profitability, and the level of need or demand for the product among local consumers.

EXAMPLES OF PRODUCTS WORKED ON

  • OralWave dental water flosser
  • Humidifiers
  • Moving / flame-effect lamps

BUYER & CREATIVE STRATEGY

From buyer insight to paid campaign

  1. Product / Niche
  2. Buyer Persona
  3. Problems & Desires
  4. Sales Angle
  5. Creative Concept
  6. Script
  7. Production
  8. Paid Campaign

Creative strategy started by understanding the product niche and the buyer persona. I researched customer problems, needs, and desires to identify relevant sales angles.

I wrote video scripts and directed the creative production process, defining the intended angle and evaluating whether each piece was suitable for campaign use.

E-COMMERCE EXPERIENCE

Shopify & Conversion-Focused E-commerce

  • Shopify store development
  • Product pages
  • Landing pages
  • Product presentation
  • Product content
  • Trust elements
  • Purchase-related messaging
  • Conversion-focused page structure

Process documentation — These original screen recordings capture the Shopify store and landing-page development process while the pages were being built and refined. They are not recordings of the final versions.

Shopify product and landing-page development focused on product presentation, trust, and conversion.

FEATURED CAMPAIGN

Featured Campaign: OralWave

Paid Acquisition Across TikTok Ads & Meta Ads

OralWave was a dental water flosser campaign supported by a Shopify product experience and paid acquisition through TikTok Ads and Meta Ads.

  1. Creative
  2. Shopify Product Page
  3. TikTok Ads
  4. Meta Ads
  5. Performance Analysis

ORIGINAL CAMPAIGN CREATIVE

OralWave video ad — original creative used for the campaign.

TIKTOK ADS PERFORMANCE · OCTOBER 22–25, 2025

OralWave on TikTok Ads

AD SPEND
COP 50,288.75
REACH
16,370
IMPRESSIONS
20,998
FREQUENCY
1.28
AVERAGE TICKET
COP 69,900
REPORTED ROAS
6.95x

Ad Group 1

Spend
COP 25,000
Reach
7,265
Impressions
10,029
Frequency
1.38
Reported ROAS
11.84x

Ad Group 2

Spend
COP 25,288.75
Reach
9,292
Impressions
10,969
Frequency
1.18
Reported ROAS
2.74x
Original TikTok Ads Manager screenshot — click to enlarge.

The campaign demonstrated a significant performance difference between ad groups, with the strongest ad group reaching a reported 11.84x ROAS.

Figures as reported by TikTok Ads Manager for the period shown; not independently audited. Reported ROAS is not profit.

META ADS PERFORMANCE · OCTOBER 15–31, 2025

OralWave on Meta Ads

SPEND
COP 26,385
WEBSITE PURCHASES
1
COST PER PURCHASE
COP 26,385
REPORTED ROAS
2.65x
IMPRESSIONS
2,434
ATTRIBUTION
1-day click
Original Meta Ads Manager screenshot — click to enlarge.

The Meta Ads test generated a website purchase at COP 26,385 cost per purchase, with a reported 2.65x ROAS.

Two ad sets ran; only one generated the reported website purchase. Figures as reported by Meta Ads Manager; not independently audited.

SEO

On-Page SEO & Organic Visibility

I implemented on-page SEO improvements focused on increasing organic visibility through Google searches.

  • Keyword research
  • Title optimization
  • Heading optimization
  • URL optimization
  • Image optimization
  • Page-content optimization
  • Multimedia/video optimization

No verified SEO performance metrics are available, so none are shown.

END-TO-END MARKETING WORKFLOW

One workflow, research to visibility

  1. 01

    Research

    Identify international trends and local market opportunities.

  2. 02

    Validate

    Evaluate product demand, customer need, and profitability.

  3. 03

    Build

    Develop the Shopify product and landing-page experience.

  4. 04

    Position

    Define the buyer persona, customer problem, and sales angle.

  5. 05

    Create

    Write scripts and direct creative production.

  6. 06

    Acquire

    Launch and manage TikTok Ads and Meta Ads campaigns.

  7. 07

    Optimize

    Analyze campaign performance and adjust strategy.

  8. 08

    Improve Visibility

    Implement on-page SEO and multimedia optimization.

RESULTS & EVIDENCE

Platform-reported results

6.95x
Reported TikTok Ads ROAS
11.84x
Best-performing TikTok Ad Group ROAS
2.65x
Reported Meta Ads ROAS
COP 50.3K
TikTok Ads Spend
COP 26.4K
Meta Ads Spend
20,998
TikTok Impressions
16,370
TikTok Reach

All figures come from TikTok Ads Manager (Oct 22–25, 2025) and Meta Ads Manager (Oct 15–31, 2025). Reported ROAS is not audited revenue or profit.

CREATIVE & SHOPIFY EVIDENCE GALLERY

Original project assets

OralWave creative 1
OralWave creative 1
OralWave creative 3
OralWave creative 2
OralWave creative 2
OralWave creative 4
OralWave creative 4

KEY TAKEAWAY

Atrendy gave me hands-on experience connecting product research, e-commerce, creative strategy, paid acquisition, SEO, and conversion optimization into one marketing workflow.

The OralWave campaign demonstrates how the work connected the Shopify experience with paid acquisition across TikTok Ads and Meta Ads, with measurable campaign performance documented directly from advertising platforms.

TOOLS & SKILLS

  • Shopify
  • Meta Ads
  • TikTok Ads
  • SEO
  • Keyword Research
  • Creative Strategy
  • Copywriting
  • Landing Pages
  • E-commerce
  • Conversion Optimization
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